{"id":4227,"date":"2020-01-08T14:29:30","date_gmt":"2020-01-08T13:29:30","guid":{"rendered":"https:\/\/www.aurexia.com\/?p=4227"},"modified":"2020-01-08T14:32:10","modified_gmt":"2020-01-08T13:32:10","slug":"finance-durable-enjeux-doffre-et-de-distribution-en-banque-de-detail","status":"publish","type":"post","link":"https:\/\/www.aurexia.com\/fr\/finance-durable-enjeux-doffre-et-de-distribution-en-banque-de-detail\/","title":{"rendered":"Finance durable &#8211; enjeux d\u2019offre et de distribution en banque de d\u00e9tail"},"content":{"rendered":"<h3 style=\"text-align: left;\">Les encours d\u2019investissement responsable<\/h3>\n<p style=\"text-align: justify;\">Forts d\u2019une <a href=\"https:\/\/www.afg.asso.fr\/wp-content\/uploads\/2019\/07\/2019-07-11-cp-stat-ir-2018.pdf\">croissance de 40% en 2018<\/a> en France <sup>1<\/sup>, les encours d\u2019investissement responsable progressent fortement gr\u00e2ce aux investisseurs institutionnels. Aujourd\u2019hui, pr\u00e8s d\u2019un <a href=\"https:\/\/www.amf-france.org\/Publications\/Lettres-et-cahiers\/Lettre-de-l-observatoire-de-l-epargne\/Archives?docId=workspace%3A%2F%2FSpacesStore%2Fb569b168-6e89-4854-916b-0ac59a642114\">fran\u00e7ais sur deux<\/a> se dit int\u00e9ress\u00e9 par l\u2019investissement responsable <sup>2<\/sup>\u00a0: l\u2019app\u00e9tence du grand public est r\u00e9elle. Le d\u00e9fi est d\u00e9sormais de les amener de mani\u00e8re concr\u00e8te \u00e0 investir dans une \u00e9conomie plus durable. Dans le cadre de leur d\u00e9marche d\u2019investissement durable, les investisseurs particuliers peuvent \u00eatre frein\u00e9s par les difficult\u00e9s d\u2019acc\u00e8s \u00e0 l\u2019information, la technicit\u00e9 des termes propres \u00e0 la finance durable ainsi que le manque de transparence. C\u2019est pr\u00e9cis\u00e9ment vis-\u00e0-vis de tous ces freins \u00e0 l\u2019investissement que le r\u00f4le des banques de d\u00e9tail s\u2019av\u00e8re fondamental.<\/p>\n<h3 style=\"text-align: left;\">Manque d\u2019appr\u00e9hension par les r\u00e9seaux commerciaux.<\/h3>\n<p style=\"text-align: justify;\">La plupart des grands groupes bancaires fran\u00e7ais n\u2019ont pas manqu\u00e9 de s\u2019engager en faveur de la finance durable. Cependant, bien que l\u2019offre de produits \u00e0 destination du grand public existe, elle n\u2019est pas suffisamment mise en avant aupr\u00e8s des clients, en raison de son manque d\u2019appr\u00e9hension par les r\u00e9seaux commerciaux. Au-del\u00e0 de l\u2019app\u00e9tence des investisseurs, c\u2019est l\u2019app\u00e9tence des r\u00e9seaux commerciaux pour la distribution de ces produits qui permettra \u00e0 la finance durable de se d\u00e9mocratiser aupr\u00e8s du grand public.<\/p>\n<p style=\"text-align: justify;\">En tant qu\u2019acteurs incontournables du quotidien des fran\u00e7ais, les banques devraient adopter une d\u00e9marche proactive vis-\u00e0-vis de leurs clients en allant au-devant de leurs attentes, de fa\u00e7on \u00e0 r\u00e9pondre \u00e0 la demande existante mais \u00e9galement susciter l\u2019int\u00e9r\u00eat des autres clients.<\/p>\n<h3 style=\"text-align: left;\">Analyse et benchmark Aurexia<\/h3>\n<p style=\"text-align: justify;\">Aurexia a analys\u00e9 le positionnement des banques de d\u00e9tail en France sur le sujet de la finance durable. Notre benchmark d\u00e9taill\u00e9 porte sur la richesse et la diversit\u00e9 de l\u2019offre propos\u00e9e \u00e0 la client\u00e8le Particuliers ainsi que sur les modalit\u00e9s de distribution et l\u2019aspect marketing. Cette analyse nous permet de r\u00e9sumer l\u2019\u00e9tat de l\u2019art actuel et de d\u00e9gager les principaux axes dans lesquels devraient investir les banques de d\u00e9tail\u00a0: enrichissement et \u00e9volution des offres, distribution et marketing, accompagnement du r\u00e9seau commercial.<\/p>\n<p style=\"text-align: justify;\">L\u2019\u00e9quipe Finance Durable d\u2019Aurexia \u00a0est en mesure d\u2019accompagner les banques dans la mise en \u0153uvre de ces diff\u00e9rents axes de travail gr\u00e2ce \u00e0 notre bonne compr\u00e9hension des enjeux de la finance durable et \u00e0 notre capacit\u00e9 \u00e0 intervenir sur des sujets li\u00e9s \u00e0 l\u2019offre et \u00e0 la distribution en banque de d\u00e9tail.<\/p>\n<p style=\"text-align: justify;\"><sup>1<\/sup> Publication AFG \u2013 Juillet 2019<\/p>\n<p style=\"text-align: justify;\"><sup>2<\/sup> Lettre de l\u2019observatoire de l\u2019AMF \u2013 Septembre 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les encours d\u2019investissement responsable Forts d\u2019une croissance de 40% en 2018 en France 1, les encours d\u2019investissement responsable progressent fortement gr\u00e2ce aux investisseurs institutionnels. Aujourd\u2019hui, pr\u00e8s d\u2019un fran\u00e7ais sur deux se dit int\u00e9ress\u00e9 par l\u2019investissement responsable 2\u00a0: l\u2019app\u00e9tence du grand public est r\u00e9elle. Le d\u00e9fi est d\u00e9sormais de les amener de mani\u00e8re concr\u00e8te \u00e0 investir [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[81],"tags":[99],"class_list":["post-4227","post","type-post","status-publish","format-standard","hentry","category-news-institute-fr","tag-taux-negatifs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finance durable - enjeux d\u2019offre et de distribution en banque de d\u00e9tail - Aurexia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aurexia.com\/fr\/finance-durable-enjeux-doffre-et-de-distribution-en-banque-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finance durable - enjeux d\u2019offre et de distribution en banque de d\u00e9tail - Aurexia\" \/>\n<meta property=\"og:description\" content=\"Les encours d\u2019investissement responsable Forts d\u2019une croissance de 40% en 2018 en France 1, les encours d\u2019investissement responsable progressent fortement gr\u00e2ce aux investisseurs institutionnels. 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