{"id":2937,"date":"2016-12-08T16:22:01","date_gmt":"2016-12-08T15:22:01","guid":{"rendered":"https:\/\/www.aurexia.com\/?p=2937"},"modified":"2019-04-10T16:29:44","modified_gmt":"2019-04-10T14:29:44","slug":"initiatives-digitales-pour-les-acteurs-de-lassurance","status":"publish","type":"post","link":"https:\/\/www.aurexia.com\/fr\/initiatives-digitales-pour-les-acteurs-de-lassurance\/","title":{"rendered":"Initiatives digitales pour les acteurs de l&rsquo;assurance"},"content":{"rendered":"<p>Aurexia a \u00e9tudi\u00e9 le positionnement et les initiatives prises en mati\u00e8re de strat\u00e9gie digitale pour 6 acteurs majeurs de l\u2019assurance repr\u00e9sentatifs du march\u00e9 (assureur, mutuelle, bancassureur, institution de pr\u00e9voyance).<\/p>\n<p>Dans un contexte particuli\u00e8rement difficile (faiblesse des taux, pression sur les co\u00fbts, nouveaux entrants, \u00e9volution des modes de consommation, place grandissante des objets connect\u00e9s, Assurtech, avalanche r\u00e9glementaire S2 \/ ANI \/ Loi Hamon \/ DDA \/ Eckert, \u2026.), le digital doit prendre toute sa place au sein des programmes de transformation\u00a0 des assureurs: \u00e9volution des modalit\u00e9s d\u2019entr\u00e9e en relation, introduction de services mobiles innovants, modernisation des r\u00e9seaux de distribution, \u00e9volution du business model induit par les nouvelles r\u00e9glementations,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tous les acteurs \u00e9tudi\u00e9s ont pris le virage de la transformation digitale via des iniciatioves sur les r\u00e9seaux sociaux ou des grands projets de d\u00e9mat\u00e9rialisation, les enjeux ne doivent pas se limiter au positionnement marketing ou \u00e0 l&rsquo;optimisation de processus<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-2937","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Initiatives digitales pour les acteurs de l&#039;assurance - Aurexia<\/title>\n<meta name=\"description\" content=\"Quels enjeux pour les Assureurs \u00e0 l\u2019heure du digital ? De la conception \u00e0 l\u2019organisation, l\u2019impact sur la relation client, les business models et les m\u00e9tiers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aurexia.com\/fr\/initiatives-digitales-pour-les-acteurs-de-lassurance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Initiatives digitales pour les acteurs de l&#039;assurance - Aurexia\" \/>\n<meta property=\"og:description\" content=\"Quels enjeux pour les Assureurs \u00e0 l\u2019heure du digital ? 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